Archive for March, 2008

Is File-Sharing Legal in Canada? (Part 4)

By jambrose | Digital Music, Legal Studies, Media Technology

Please see (Part 1, Part 2, and Part 3) Part 3 ended with the trial judge explaining that copying music was ok, since we Canadians have to pay a tax on blank CDs that is supposed to be distributed to labels to mitigate the monetary loss made possible by the public’s God-given right to do

My First Video Spam!

By jambrose | Filemobile, Interactive Strategy

I’m sure this is not the first time in the world, but it is the first time for Filemobile. Video spam! This marketing genius doesn’t know how to encode video properly, and doesn’t feel that the name of the city is important, but check out that audio quality.Get ready for the next wave of pain-in-the-ass

Moving Beyond UGC

By jambrose | Filemobile, Interactive Strategy, Media Technology, Social Media

“What other roles can users fill within the communications value chain besides that of content producers?” The value of users creating content is that your customers can be participants, and interact with your message instead of just being spectators. With a well-considered moderation plan, this user-generated content (UGC) can create brand credibility via public advocacy.

Is File-Sharing Legal in Canada? (Part 3)

By jambrose | Digital Music, Legal Studies, Media Technology

Please see (Part 1 and Part 2) Part 2 ended with the judge suggesting that file-sharing in this case, was not copyright infringement at all… The Copyright Board of Canada in 2003 amended the Copyright Act’s section on private copying to include language for better definition of an “audio recording medium” and to define levies

iPhone + iTunes = Raw Deal for Indies?

By jambrose | Digital Music, Media Technology

It only took the government 50 or so years to finally do something about major labels monopolizing radio by paying off the radio stations. Why would they do that? Limit consumer choice, squash the indies. Fast-forward to tonight’s news. Rumour has it that the Apple is pitching the labels on a flat license that allows