Archive for April, 2009

Dealing with UGC Contest Democracy

By jambrose | Interactive Strategy, Social Media

At Filemobile, I manage the deployment of a number of UGC contests. People upload pictures, videos of things they like, explain themselves to a webcam or write a story in order to be considered for a prize.   It’s pretty straight forward until you have to pick a winner.  You could go with a random

Expedia has a lot of time on their hands!

By jambrose | Lighter Side, Social Media

This is the first blog post I have had time to do in the last 1.5 months.  If I worked at Expedia, I could have designed and built an entire website and produced two videos as a joke. Honestly though, a great viral marketing campaign!