Sirius v. Audible: Two Customer Retention Programs
By jambrose | Lighter SideI’ve recently stopped using both Sirius satellite radio and Audible.com, two very different services, but with similar pricing models: monthly. These types of businesses live and breath on their subscribers. Where they differ even more than technology, is their customer retention programs. Sirius Last year, I purchased a lightly used 2008 Ford Escape Limited. I
