http://www.jambrose.ca/acquisition-and-retention-via-online-communities/ Interactive Digital Media Sun, 28 Feb 2010 02:04:09 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.jambrose.ca/acquisition-and-retention-via-online-communities/comment-page-1/#comment-6425 Snoo.ws » Blog Archive » 6 Tips for Attracting Great UGC Thu, 25 Feb 2010 13:38:06 +0000 http://www.jambrose.ca/?p=305#comment-6425 [...] As I’ve written before, community management is key. These days, growing an online community organically can be challenging if not impossible. Community management is the growth hormone and industrial pesticide of niche networks and brand-centric discussions. Your niche community might be a resource for customers, such as a support forum or advice column. Depending on the technographics of your target audience, your manager(s) may be the life of the party, getting people excited, loosening them up and letting them participate in a way that keeps them feeling comfortable. The authors of Groundswell, a Forrester Research joint, provide the Consumer Technographic Profile Tool for figuring out what makes your audience tick. [...] [...] As I’ve written before, community management is key. These days, growing an online community organically can be challenging if not impossible. Community management is the growth hormone and industrial pesticide of niche networks and brand-centric discussions. Your niche community might be a resource for customers, such as a support forum or advice column. Depending on the technographics of your target audience, your manager(s) may be the life of the party, getting people excited, loosening them up and letting them participate in a way that keeps them feeling comfortable. The authors of Groundswell, a Forrester Research joint, provide the Consumer Technographic Profile Tool for figuring out what makes your audience tick. [...]

]]> http://www.jambrose.ca/acquisition-and-retention-via-online-communities/comment-page-1/#comment-6370 6 Tips for Attracting Great UGC | Jayson Ambrose Mon, 22 Feb 2010 03:14:00 +0000 http://www.jambrose.ca/?p=305#comment-6370 [...] As I’ve written before, community management is key.  These days, growing an online community organically can be challenging if not impossible.  Community management is the growth hormone and industrial pesticide of niche networks and brand-centric discussions. [...] [...] As I’ve written before, community management is key.  These days, growing an online community organically can be challenging if not impossible.  Community management is the growth hormone and industrial pesticide of niche networks and brand-centric discussions. [...]

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