JaysonAmbrose.com

Last year, we were talking to a record label about how they could use our social media platform Media Factory to better engage fans and maybe make money again.

My gut feeling then was that the future of artist-fan relationships was in a personal subscription model. As part of my research, I joined Take This Oath, the Killswitch Engage fan club. There was no way to preview the content of the fan club site, but for $30/year I got a “free” tshirt and access to exclusive content. I was pretty disappointed to find 2 videos (not even all their videos available on their own main band site) and one blog post.

Recently, we have seen several new instances of labels letting Apple innovate for them, both in the space of artist subscriptions.

First was the self-release of the Presidents of the United States of America discography as an iphone app for $3.75CDN.

On the good side is the idea that The Presidents can send blog updates, exclusive content, concert dates, etc to their fans.

On the terrible side is the fact that you can only access the music on your iphone and only via that application! Nope, can’t get those tunes in iTunes. Add to that you can only stream the music, and we have a loser on your hands (especially if you are Canadian and don’t get all-you-can-eat data for your iPhone).

Even more recently is the launch of iTunes Pass. Basically, this a super-fancy podcast behind a transaction. Again, I think the idea of subscribing to a band is an excellent one, but this feels a bit too little, too late. Currently, there is only band, Depeche Mode (egads) offering this service, with surely more to follow if this does anything other than tank.

If I was still in a band, this is what I would do:

• Hire a very outgoing, super-fan friend to be your manager.
• Setup a decent, non-Flash site
• Sell fan club memberships for $10 per year
• Put everything ever recorded, shot on video or photo on the site
• In the case of KSE present a genealogy of all the bands the members have ever played in, post all media you have of these bands and links to their fan club sites
• Encourage fans at every show to upload their pictures and video to the fan site
• Have monthly contests for best fan media (club members only)
• Have a video contest where the winner becomes your documentarian for the next tour (club members only)
• Have that guy post a video once per day
• Use fan club data and tools like Demand to find out where you should tour
• Release a whole album of songs LAST.  Record one song every month or so, crowd-source feedback, post tracks to mix, post in-studio video.
• Pick the best 8 tracks, get them mixed by a pro and release in all formats.
• Package it with a cut DVD of all the stuff from the last year
• Make the regular content available via podcast
• Put the regular content on YouTube
• Don’t make a recording deal with a major
• If the major is LiveNation, disregard the last bullet and make a deal

Digital Music, Media Technology iphone, iTunes, PUSA

Does the Canadian iTunes store carry DRM-free music?
iTunes Canada carries songs free of DRM?

After Googling this question a couple times, I thought I would make it easier to find the answer. The answer is yes, but not all songs. You can tell by the words “iTunes Plus” above the buy now button.

I found it particularly interesting that there was a button on the iTunes store homepage prompting me to “upgrade” to iTunes Plus. When I clicked it I was given the generous opportunity to buy the tracks AGAIN for a seemingly random price. For instance, I could upgrade the 12 tracks on A Perfect Circle’s Mer de Noms for $3.56, the 12 tracks on Audioslave’s Out of Exile for $3.00, and the 13 tracks on Matthew Good’s Avalanche for $2.40. At first, I assumed this was the new variable pricing model, but each track on each album was listed for $0.99 cents. So go figure.

I love the idea of DRM-free music. I just bought Mudvayne’s new album aptly titled The New Game, the first from iTunes since buying a vehicle with an MP3 player. However, it annoys me that I have to pay again to get the DRM taken off my existing purchases. Yes, I can strip the DRM myself, but that is a pain compared to just swiping the album via bittorrent.

Digital Music, Personal digital distribution, DRM, iTunes

Nine Inch Nails just release their new album The Slip as a %100 free download.

I might go so far as to say it is a %110 free download, given the extremely open set of formats it which it is available:

• High-quality MP3s (87 mb) – encoded with LAME at V0, fully tagged.
• FLAC lossless (259 mb) – CD quality
• FLAC high definition 24/96 (942 mb) – better-than-CD-quality 24bit 96kHZ audio
• M4A apple lossless (263 mb) – CD quality – will play in itunes.
• High definition WAVE 24/96 (1.5 gb) – better-than-CD-quality 24bit 96kHz audio

To add to the modernity of this release, all the the bigger packages are distributed via torrents. Therefore, they only pay to transfer a tiny file from their servers. That’s hella-smart.

There is also the option to order the super-deluxe, collectors CD/DVD and vinyl editions. Now THAT is value.

Trent Reznor is the One-Man-Show (in the studio, at least) behind NIN and has consistently driven the crest of the wave for the music industry. They have released their last several albums as free downloads, and for the Year Zero publicity, placed easter eggs URLs around the Internet, each with clues about the album. Fans were encouraged to compile the whole story in the NIN wiki.

They have also made some of their singles available as Garageband projects and full 24/96 Pro-tools sessions for fans to remix. Being a pro-audio geek, that is insanely cool. Check out the remix of “Only” that I built with Pro Tools.

What about video you ask? What about UGC? What about mobile? How about the new fan content gallery, the iPhone game, and 400GB of HD concert footage to play with.

Perhaps they could use an online Mashup Tool for that?

Digital Music, Media Technology compression, digital distribution, iphone, lossless, MP3, NIN, production, Trent Reznor, UGC

Sorry for the delay. Stop biting your nails, curl up in a comfortable chair with a hot cup of tea and read this final chapter of my essay.

So the Federal Court of Appeal made it clear that the area of downloading, hard drives and file sharing remains a very grey area. In future cases, which the CIRA will no doubt file in the coming months, these aspects of the Copyright Act will be tested. This foreboding was voiced in one of Sexton’s final comments: “[I] wish to make it clear that if this case proceeds further, it should be done on the basis that no findings to date on the issue of infringement have been made.” (Sexton, par.54) Read more…

Digital Music, Legal Studies copyright, Digital Music, disintermediation, ecommerce, file sharing, retail, royalties

Please see (Part 1, Part 2, and Part 3)
Part 3 ended with the trial judge explaining that copying music was ok, since we Canadians have to pay a tax on blank CDs that is supposed to be distributed to labels to mitigate the monetary loss made possible by the public’s God-given right to do what they want with what they buy. In addition, putting my tunes in shared folder, does not constitute a crime, because I am not giving you my Metallica, you are simply moving it to your device (which is not taxed, BTW).

Since this all appears to be legal, that does not justify ordering the ISPs to snitch on their clients. Therefore, the labels can’t sue us directly… yet.

The labels appeal…

Several months later in July 2004, the CIRA appealed the decision. Justice Edgar Sexton reviewed the case and the Federal Court of Appeal handed down its unanimous decision on May 19, 2005. The Appellant Judge dismissed the appeal, but “having regard to what must be considered as divided success on this appeal, there will be no order as to costs.” (Sexton, 2005 par. 56) Read more…

Digital Music, Legal Studies, Media Technology , CIRA, privacy, private copy amendment, Sexton, sharing