jambrose.com » Filemobile

Media Factory 3 Launch

jambrose — Wed, 06 Apr 2011 13:21:28 +0000

So what have I been up to for the past six months? First, I’ve been enjoying the new addition to my family, John James Anthony. As if a toddler and new born wasn’t enough, I’ve also been working on a new addition to my professional life: Media Factory 3. Here is my blog post from the Filemobile website…

April 5th, 2011, Toronto – With version 3 of Media Factory, we continue our commitment to being the best user-generated content management platform. We’ve listened to our users and are proud to launch this next major version with more streamlined workflows, better navigation and powerful new media management features.

Filemobile Recognized in Backbone Magazine

jambrose — Fri, 31 Jul 2009 17:01:39 +0000

Filemobile, the company of which I am a proud member, placed #6 in Backbone Magazine’s “20 companies that are driving innovation and changing the way we use the Internet”.

[Kate] Trgovac called this “the company I wish I had founded. White-label social media components that other companies can use: super smart.” [Michael] O’Connor Clarke called Filemobile a standout player in a crowded market because of its “breadth of solution offering, the flexibility of the UI, the quality of the analytics and the availability of functional APIs.” [Krista] Napier highlighted brand management: “Filemobile’s solution enables brand management with editing tools to let customers moderate their media services and approve and deny content, so they can protect their brands while simultaneously extending themselves to find and engage customers.”

Read the full article at backbonemag.com

Logan Aube on The Score

jambrose — Fri, 02 Jan 2009 19:14:10 +0000

An update from a previous post: Unlikely Engagement

Another Kind of UGC

jambrose — Mon, 29 Dec 2008 03:11:47 +0000

This is a followup to my previous post Moving Beyond UGC.

In that post, I discussed that user can participate to the creative world not only by authoring content, but also creating playlists of pro content (UGP – User Generated Programming) or presenting it in their own way (UDP – User Distributed Programming).

The CBC recently launched Rogers Hockey Night MashUp, where users can browse a massive gallery of NHL clips and fly them into a very Flashy online video editor. This solution was delivered via a technology partnership between Filemobile and IndusBlue.

User-Edited Content

Using this set of tools, Joe can now assemble his favourite videos clips, add music tracks, and then publish his “creation” to a gallery, where it can be picked, panned, rated and shared by the masses. Future versions will include the ability to add voice-overs and actual user-generated content to the timeline.

This adds an interesting balance between professional, high quality content and personalized content. Users are engaging with the content brand as well as the sponsor, and feel compelled to share their creations on their networks. Time-on-site is higher than anything I’ve seen, and bounce rates are rock-bottom. Add in pre and post roll video, and you have an impression bonanza.

Special Web Forces

jambrose — Mon, 27 Oct 2008 19:38:23 +0000

This my latest film. Filemobile is nominated for Most Promising Company of the Year for the Canadian New Media Awards!

Evert Pot-ential

jambrose — Fri, 22 Aug 2008 17:59:14 +0000

This is a video I produced showcasing our Lead Architect, Evert Pot. He is nominated for Programmer of the Year for the Canadian New Media Awards!

Unlikely Engagement

jambrose — Thu, 10 Jul 2008 23:52:29 +0000

CBC’s Hockey Anthem challenge is a contest searching for a song to replace the long-standing Hockey Night in Canada theme.

Since this campaign is built upon Filemobile’s Mediafactory platform, a number of “Engagement” factors can be measured, such as views, shares, digs, ratings, comments, etc…

A great article about this type of engagement, and how some are proposing to synthesize these metrics, is Terms of Engagement: Measuring the Active Consumer, by Mark Ghuneim.

One might assume, that the cream would rise to the top and the most engaging song would indeed be the finest piece of music submitted. I’m happy to say, that this clearly the case with Logan Aube‘s opus entitled Hockey Scores. The statistics and comments speak for themselves: Canadians have a very odd sense of humour.

Filemobile Launches Idol Viral Widget

jambrose — Sat, 19 Apr 2008 00:51:47 +0000

This week, we delivered a video wall with the capability of being installed and distributed by users on social networks and blogs for the Canadian Idol Last Chance Online Auditions website! Posting videos in Facebook or MySpace is no big deal, but when sharing is combined with the Mediafactory, our clients can now effectively program users homepages. CTV uses a “saved search” collection that is constantly updated with the latest submission to the website. This content is updated in real time, and all deployed widgets reflect the contents of the collection. At any time, CTV can change the content of an installed video wall.

With the addition of a call-to-action in the widget, you can now extend your brand and drive traffic back to the mothership. Did we mention we record all stats including views, geo and sources? Nice!

Click on the share button and install on your profile!

Filemobile Launches Idol’s Last Chance!

jambrose — Mon, 14 Apr 2008 16:16:36 +0000

Using the Mediafactory user-generated content whitelabel product, CTV Digital has rolled out Last Chance Online Auditions for the hugely successful Canadian Idol. For the first time in North America, any eligible contestant with access to a computer can have their chance at a Golden Ticket.

Check out the press release from CTV…

This is my audition! Why not leave a comment?

My First Video Spam!

jambrose — Mon, 24 Mar 2008 13:27:10 +0000

I’m sure this is not the first time in the world, but it is the first time for Filemobile. Video spam!

This marketing genius doesn’t know how to encode video properly, and doesn’t feel that the name of the city is important, but check out that audio quality.Get ready for the next wave of pain-in-the-ass marketing!