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This is a video I produced showcasing our Lead Architect, Evert Pot. He is nominated for Programmer of the Year for the Canadian New Media Awards!

CBC’s Hockey Anthem challenge is a contest searching for a song to replace the long-standing Hockey Night in Canada theme.   Since this campaign is built upon Filemobile’s Mediafactory platform, a number of “Engagement” factors can be measured, such as views, shares, digs, ratings, comments, etc… A great article about this type of engagement, and how

This week, we delivered a video wall with the capability of being installed and distributed by users on social networks and blogs for the Canadian Idol Last Chance Online Auditions website! Posting videos in Facebook or MySpace is no big deal, but when sharing is combined with the Mediafactory, our clients can now effectively program

Using the Mediafactory user-generated content whitelabel product, CTV Digital has rolled out Last Chance Online Auditions for the hugely successful Canadian Idol. For the first time in North America, any eligible contestant with access to a computer can have their chance at a Golden Ticket. Check out the press release from CTV… This is my

I’m sure this is not the first time in the world, but it is the first time for Filemobile. Video spam! This marketing genius doesn’t know how to encode video properly, and doesn’t feel that the name of the city is important, but check out that audio quality.Get ready for the next wave of pain-in-the-ass