“What other roles can users fill within the communications value chain besides that of content producers?” The value of users creating content is that your customers can be participants, and interact with your message instead of just being spectators. With a well-considered moderation plan, this user-generated content (UGC) can create brand credibility via public advocacy.
I attended the SXSW Interactive Conference in Austin, Texas last week. I was very unfortunately unable to attend the music portion of the festival, but from what I hear it was more doom, gloom and whining from the major labels. CD sales are down again this year. I do feel for the artist that simply
In support of the new show “No Opportunity Wasted”, the CBC called on Filemobile to provide a turn-key UGC site. The microsite is called “Connect NOW!” and encourages fans of the show to gather and share photos, videos and “Life Lists”. Check it out at: http://www.cbc.ca/now
We are live! Filemobile has launched the latest version of MuchMusic’s ShowMeYours.TV!! I uploaded this picture directly from the site. You can also upload content with you mobile phone. Cool. http://www.showmeyours.tv