At Filemobile, I manage the deployment of a number of UGC contests. People upload pictures, videos of things they like, explain themselves to a webcam or write a story in order to be considered for a prize. It’s pretty straight forward until you have to pick a winner. You could go with a random
Originally published October 14, 2009 EMarketer recently published research into interactive ROI, and concluded that the primary objectives of online marketers are to aquire and retain new customers. Now it’s the fall and little has changed. There are a number of projects, technologies and tactics that can be deployed to drive customer aquisition and retention,
Why should all publishers be looking at Facebook Connect? There are a number of websites to find examples of the cool stuff you can do by implementing Facebook Connect (FBC) into your product. Razorfish’s Jesse Pickard posted an article for insidefacebook.com that outlined a number of interesting connected applications, AllFacebook.com has a list of the
I am doing some research into Facebook privacy, and stumbled upon this option in the Facebook privacy policy. Users must explicitly opt out of being included in “Social Ads”. For those who are not familiar with this concept, picture your profile mug in a sidebar ad suggesting you heartily endorse this event or product. In
In the process of media sales, there comes a time when the deal needs to be sweetened, and some sizzle is required to excite an otherwise conservative brand into aligning with a broadcast product. An example of a deal might be a TV spot against a weekly seasonal show that appeals to the brand’s target