I’m sure this is not the first time in the world, but it is the first time for Filemobile. Video spam! This marketing genius doesn’t know how to encode video properly, and doesn’t feel that the name of the city is important, but check out that audio quality.Get ready for the next wave of pain-in-the-ass
“What other roles can users fill within the communications value chain besides that of content producers?” The value of users creating content is that your customers can be participants, and interact with your message instead of just being spectators. With a well-considered moderation plan, this user-generated content (UGC) can create brand credibility via public advocacy.
I attended the SXSW Interactive Conference in Austin, Texas last week. I was very unfortunately unable to attend the music portion of the festival, but from what I hear it was more doom, gloom and whining from the major labels. CD sales are down again this year. I do feel for the artist that simply
In describing the “Virtual Value Chain”, the authors of “The Move to Artist-Led Online Music Distribution: Explaining Structural Changes in the Digital Music Market”(2005) claim that “the emerging digital music market supports dramatically reduced production and distribution costs”. Since the same recording is used for both physical and digital distribution, recording costs stay the same.
As a follow up to my last post of how clueless some companies can be, it looks like tech darling Google is using it’s head again. The use of overlay ads on YouTube could be the next big gold-mine for the massively valued Google (GOOG). Instead of that new plasma TV, perhaps you should buy