Archive for the ‘Lighter Side’ Category

Vanity Analytics

Vanity Analytics

By jambrose | Lighter Side, Social Media

Vanity anaytics or “vanalytics” is the placing of your personal calling card into another website’s analytics data. Direct Referrers in Google Analytics A direct referrer is usually meant to indicate that your website URL was pasted or typed directly into a browser address bar.  While this is a useful stat, the growth of Twitter has

Sirius v. Audible: Two Customer Retention Programs

Sirius v. Audible: Two Customer Retention Programs

By jambrose | Lighter Side

I’ve recently stopped using both Sirius satellite radio and Audible.com, two very different services, but with similar pricing models: monthly. These types of businesses live and breath on their subscribers. Where they differ even more than technology, is their customer retention programs. Sirius Last year, I purchased a lightly used 2008 Ford Escape Limited. I

Expedia has a lot of time on their hands!

By jambrose | Lighter Side, Social Media

This is the first blog post I have had time to do in the last 1.5 months.  If I worked at Expedia, I could have designed and built an entire website and produced two videos as a joke. Honestly though, a great viral marketing campaign!

Apple Previews Support for Legacy Systems

Apple Previews Support for Legacy Systems

By jambrose | Lighter Side

As Windows 7 approaches, people who were holding off upgrading can look at a new PC or a new Mac before retiring their Windows 95 boxes. Apple intends to court these baby-boomer shoppers by offering support for their current peripherals.  The new Mac Mini will have PS2 ports for mouse and keyboard, an SVGA port,

Spam blogs polluting my Google Alerts

By jambrose | Lighter Side, Social Media

Google alerts are one of favourite ways to get good, weekly cross-section dumps on certain topics. Lately however, I have noticed that the top picks are usually spam blogs. These are also call splogs in Webtoopointohese. There are not always easy to spot at first, and they seem to take the form of “press releases”.