Archive for the ‘Media Technology’ Category

Google and YouTube have the right idea….

By admin | Interactive Strategy, Media Technology

As a follow up to my last post of how clueless some companies can be, it looks like tech darling Google is using it’s head again. The use of overlay ads on YouTube could be the next big gold-mine for the massively valued Google (GOOG). Instead of that new plasma TV, perhaps you should buy

Etc.tv evidence of ad industry delusions

By admin | Media Technology

If I told you there was a service that allowed you to opt-in for more and longer television ads, would you assume that I was simply experimenting with mind-altering drugs, or that dogs and cats must surely be living in harmony? This is precisely the service that is being offered by etc.tv