In the future we won’t be relying on one sole company to host our online identities. This week Apple announced their latest cloud product iCloud that brings much of what I talk about here to a more tangible reality
Whether you are running a contest, an online audition or a community assignment, attracting UGC submissions can be a challenge. Here are some tips that you can apply to your campaign to draw more content from your website visitors. Experiential and luxury prizes While a huge cash prize can bring in a tonne of submissions,
Vanity anaytics or “vanalytics” is the placing of your personal calling card into another website’s analytics data. Direct Referrers in Google Analytics A direct referrer is usually meant to indicate that your website URL was pasted or typed directly into a browser address bar. While this is a useful stat, the growth of Twitter has
At Filemobile, I manage the deployment of a number of UGC contests. People upload pictures, videos of things they like, explain themselves to a webcam or write a story in order to be considered for a prize. It’s pretty straight forward until you have to pick a winner. You could go with a random
This is the first blog post I have had time to do in the last 1.5 months. If I worked at Expedia, I could have designed and built an entire website and produced two videos as a joke. Honestly though, a great viral marketing campaign!