Originally published October 14, 2009 EMarketer recently published research into interactive ROI, and concluded that the primary objectives of online marketers are to aquire and retain new customers. Now it’s the fall and little has changed. There are a number of projects, technologies and tactics that can be deployed to drive customer aquisition and retention,
After going through the process of installing Sociable’s Facebook Connect plugin into this wordpress blog, I have created a Facebook page that has all the bells and whistles of a full (if basic) presence. Check it out here. I think that is cool. Check out the message targeting I have now: I can also set
This is a message for people who are concerned with their privacy after uploading pictures to Facebook: Stop using the Internet. It is just simply not for you. Don’t use email anymore, because any message you send is stored on your ISP’s server, the destination server, probably on a backup or two in some data
Why should all publishers be looking at Facebook Connect? There are a number of websites to find examples of the cool stuff you can do by implementing Facebook Connect (FBC) into your product. Razorfish’s Jesse Pickard posted an article for insidefacebook.com that outlined a number of interesting connected applications, AllFacebook.com has a list of the
I am doing some research into Facebook privacy, and stumbled upon this option in the Facebook privacy policy. Users must explicitly opt out of being included in “Social Ads”. For those who are not familiar with this concept, picture your profile mug in a sidebar ad suggesting you heartily endorse this event or product. In