As some of you know, I am an admitted Blackberry addict. It wasn’t too bad until I got the Bold 9000. This is the next best thing to a laptop, and in my opinion, kills the iPhone if you like to type. The downside is have to talk with a toaster up against you face,
Google alerts are one of favourite ways to get good, weekly cross-section dumps on certain topics. Lately however, I have noticed that the top picks are usually spam blogs. These are also call splogs in Webtoopointohese. There are not always easy to spot at first, and they seem to take the form of “press releases”.
In the process of media sales, there comes a time when the deal needs to be sweetened, and some sizzle is required to excite an otherwise conservative brand into aligning with a broadcast product. An example of a deal might be a TV spot against a weekly seasonal show that appeals to the brand’s target
This is a followup to my previous post Moving Beyond UGC. In that post, I discussed that user can participate to the creative world not only by authoring content, but also creating playlists of pro content (UGP – User Generated Programming) or presenting it in their own way (UDP – User Distributed Programming). The CBC
CBC’s Hockey Anthem challenge is a contest searching for a song to replace the long-standing Hockey Night in Canada theme. Since this campaign is built upon Filemobile’s Mediafactory platform, a number of “Engagement” factors can be measured, such as views, shares, digs, ratings, comments, etc… A great article about this type of engagement, and how