JaysonAmbrose.com » Uncategorized

Apple’s iPad Power Play

jambrose — Fri, 04 Jun 2010 20:20:30 +0000

Steve Jobs doesn’t seem to want Adobe anywhere near Apple’s devices, but what’s Flash’s fate with other systems and platforms?

During the keynote unveiling of the iPad, Apple CEO Steve Jobs famously exposes the Achilles heel of the “magical” device. While demonstrating the power of the tablet Mac computer, Jobs clearly shows the New York Times #FAILing miserably to show video. This was one of this year’s more blogged about gaffes. But was it a gaffe?

Please visit The Mark News to read the entire article.

ProductCamp Toronto 2009

jambrose — Thu, 08 Oct 2009 03:32:36 +0000

This was my first time attending ProductCamp Toronto and I was very impressed with the quality and value of the event.

I had the pleasure of leading a session entitled “Business Driven Product Management” where we discussed the finer points of taking the crazy out of the sales deck. Luckily, I had Peter Hanschke, Al Huizenga, and Allan Neil in the room to back me up, and it was a great conversation.

The next session was “Power Tools for Product Managers” by Saxophonist Alan Armstrong. In the short hour we had, Alan briefly described his approach to sales funnel win/loss analysis, which I found to be tremendously interesting. I reckon this could have been a valuable four-hour session on its own.

Next was lunch. Talk about value! This was the second of three catered meals on the day!

The first session in the afternoon posed the question, “What is your favourite PM tool?” led by Barry Paquet of Quantum Whisper. The group discussed experiences with different product management software packages, including the good, the bad and the useless. Hakan Kilic of Ryma Technology and Kim Phelan of I Love Rewards added their valuable insights as well. Conclusion: There is, and probably will never be one PM software to rule them all.

The final session of the day was “The strategic role of product management” led by Steve Johnson of Pragmatic Marketing. This one hour session was just the tip of the iceberg that is the topic of The Pragmatic Marketing Framework – A Market-Driven Model for Managing and Marketing Technology Products. I will hopefully have a chance to attend one of their three-day seminars soon.

The day closed with some booze, some jazz and some chat.

I highly recommend this event!

Join the ProductCamp Toronto LinkedIn group.

Jobs – Online Editor – The Walrus Magazine

jambrose — Thu, 27 Aug 2009 13:30:19 +0000

The Walrus, Canada’s celebrated magazine of ideas and culture, has an immediate opening for an experienced online editor. This is a regular, half-time, contract position located at the magazine’s office in Toronto. This person will be responsible for the creation and execution of web content and web marketing in collaboration with the magazine’s editorial, circulation, and publishing departments – as well as the activities of the charitable, non-profit Walrus Foundation.

Apply at www.walrusmagazine.com/jobs

Let’s meet at SXSW!

jambrose — Tue, 04 Mar 2008 17:30:09 +0000

I will be attending South by Southwest this weekend, representing Filemobile.

If you are interested in what we can do for your media business, drop me a line and I can give the skinny on Mediafactory.

Filemobile provides a number of robust, easy-to-use tools that allow you to quickly add Web 2.0 functions to you digital startegy:

User-generated content
Social networking
Facebook apps
Viral widgets
Comprehensive media management
Deep reporting of social metrics
Custom audio and video players, slideshows and videowalls
No complex programming required. You do the design, we take care of the rest.

If you digital strategy includes leveraging social networks, fan-generated content and online branding, we should chat.

Buy versus build? Let me buy you cup of coffee, and explain why perhaps neither of these choices are right for you.

Drop me a line!