jambrose | Social Media
Whether you are running a contest, an online audition or a community assignment, attracting UGC submissions can be a challenge. Here are some tips that you can apply to your campaign to draw more content from your website visitors. Experiential and luxury prizes While a huge cash prize can bring in a tonne of submissions,
jambrose | Product Management
This was my first time attending ProductCamp Toronto and I was very impressed with the quality and value of the event. I had the pleasure of leading a session entitled “Business Driven Product Management” where we discussed the finer points of taking the crazy out of the sales deck. Luckily, I had Peter Hanschke, Al Huizenga,
jambrose | Uncategorized
The Walrus, Canada’s celebrated magazine of ideas and culture, has an immediate opening for an experienced online editor. This is a regular, half-time, contract position located at the magazine’s office in Toronto. This person will be responsible for the creation and execution of web content and web marketing in collaboration with the magazine’s editorial, circulation, and
jambrose | Filemobile
Filemobile, the company of which I am a proud member, placed #6 in Backbone Magazine’s “20 companies that are driving innovation and changing the way we use the Internet”. [Kate] Trgovac called this “the company I wish I had founded. White-label social media components that other companies can use: super smart.” [Michael] O’Connor Clarke called
jambrose | Lighter Side, Social Media
Vanity anaytics or “vanalytics” is the placing of your personal calling card into another website’s analytics data. Direct Referrers in Google Analytics A direct referrer is usually meant to indicate that your website URL was pasted or typed directly into a browser address bar. While this is a useful stat, the growth of Twitter has