You won’t hear me complain about the price of a movie ticket. At one point in my life, I was a home theatre enthusiast.  While I am an audio engineer by training and consider myself an audiophile, I now live in a small apartment with an even smaller baby, so loud in the living room is

I’ve recently stopped using both Sirius satellite radio and Audible.com, two very different services, but with similar pricing models: monthly. These types of businesses live and breath on their subscribers. Where they differ even more than technology, is their customer retention programs. Sirius Last year, I purchased a lightly used 2008 Ford Escape Limited. I

At Filemobile, I manage the deployment of a number of UGC contests. People upload pictures, videos of things they like, explain themselves to a webcam or write a story in order to be considered for a prize.   It’s pretty straight forward until you have to pick a winner.  You could go with a random

This is the first blog post I have had time to do in the last 1.5 months.  If I worked at Expedia, I could have designed and built an entire website and produced two videos as a joke. Honestly though, a great viral marketing campaign!

Originally published October 14, 2009 EMarketer recently published research into interactive ROI, and concluded that the primary objectives of online marketers are to aquire and retain new customers.  Now it’s the fall and little has changed. There are a number of projects, technologies and tactics that can be deployed to drive customer aquisition and retention,