I am Jack’s Head in the Cloud

In the future we won't be relying on one sole company to host our online identities. This week Apple announced their latest cloud product iCloud...

Evert Pot-ential

jambrose | Filemobile

This is a video I produced showcasing our Lead Architect, Evert Pot. He is nominated for Programmer of the Year for the Canadian New Media Awards!

Unlikely Engagement

jambrose | Filemobile, Social Media

CBC’s Hockey Anthem challenge is a contest searching for a song to replace the long-standing Hockey Night in Canada theme.   Since this campaign is built upon Filemobile’s Mediafactory platform, a number of “Engagement” factors can be measured, such as views, shares, digs, ratings, comments, etc… A great article about this type of engagement, and how

HNIC Theme Song Emotional Reaction

jambrose | Legal Studies

Do I care if CBC spends more money on a song?  Yes, if it’s good value.  My thoughts on the news that the CBC may not renew its contract for the HNIC theme song.  There is no doubt that the CBC would be perfectly happy maintaining the brand image of HNIC by keeping the fabled theme song.

Is File-Sharing Legal in Canada? (Grand Finale)

jambrose | Digital Music, Legal Studies

Sorry for the delay. Stop biting your nails, curl up in a comfortable chair with a hot cup of tea and read this final chapter of my essay. So the Federal Court of Appeal made it clear that the area of downloading, hard drives and file sharing remains a very grey area. In future cases,

Filemobile Launches Idol Viral Widget

jambrose | Filemobile, Media Technology, Social Media

This week, we delivered a video wall with the capability of being installed and distributed by users on social networks and blogs for the Canadian Idol Last Chance Online Auditions website! Posting videos in Facebook or MySpace is no big deal, but when sharing is combined with the Mediafactory, our clients can now effectively program