This is a followup to my previous post Moving Beyond UGC. In that post, I discussed that user can participate to the creative world not only by authoring content, but also creating playlists of pro content (UGP – User Generated Programming) or presenting it in their own way (UDP – User Distributed Programming). The CBC
CBC’s Hockey Anthem challenge is a contest searching for a song to replace the long-standing Hockey Night in Canada theme. Since this campaign is built upon Filemobile’s Mediafactory platform, a number of “Engagement” factors can be measured, such as views, shares, digs, ratings, comments, etc… A great article about this type of engagement, and how
Do I care if CBC spends more money on a song? Yes, if it’s good value. My thoughts on the news that the CBC may not renew its contract for the HNIC theme song. There is no doubt that the CBC would be perfectly happy maintaining the brand image of HNIC by keeping the fabled theme song.
Last week, iTunes music store started carrying shows from major Canadian broadcasters. First to the party are CBC and CTV. Finally, Canadians have a choice of where to get their video entertainment besides buying it from the Devil (Rogers) and his much-less-hip cousin, Bell. Someone wants this to fail
In support of the new show “No Opportunity Wasted”, the CBC called on Filemobile to provide a turn-key UGC site. The microsite is called “Connect NOW!” and encourages fans of the show to gather and share photos, videos and “Life Lists”. Check it out at: http://www.cbc.ca/now