Posts Tagged ‘community’

Acquisition and Retention via Online Communities

Acquisition and Retention via Online Communities

By jambrose | Interactive Strategy, Social Media

Originally published October 14, 2009 EMarketer recently published research into interactive ROI, and concluded that the primary objectives of online marketers are to aquire and retain new customers.  Now it’s the fall and little has changed. There are a number of projects, technologies and tactics that can be deployed to drive customer aquisition and retention,

How I accidentally started a Facebook community...

How I accidentally started a Facebook community…

By jambrose | Social Media

After going through the process of installing Sociable’s Facebook Connect plugin into this wordpress blog, I have created a Facebook page that has all the bells and whistles of a full (if basic) presence. Check it out here. I think that is cool.  Check out the message targeting I have now: I can also set