Posts Tagged ‘demographic’

UGC Contest Value Propositions

By jambrose | Interactive Strategy, Media Technology, Social Media

In the process of media sales, there comes a time when the deal needs to be sweetened, and some sizzle is required to excite an otherwise conservative brand into aligning with a broadcast product. An example of a deal might be a TV spot against a weekly seasonal show that appeals to the brand’s target

Etc.tv evidence of ad industry delusions

By admin | Media Technology

If I told you there was a service that allowed you to opt-in for more and longer television ads, would you assume that I was simply experimenting with mind-altering drugs, or that dogs and cats must surely be living in harmony? This is precisely the service that is being offered by etc.tv