JaysonAmbrose.com

Filemobile, the company of which I am a proud member, placed #6 in Backbone Magazine’s “20 companies that are driving innovation and changing the way we use the Internet”.

[Kate] Trgovac called this “the company I wish I had founded. White-label social media components that other companies can use: super smart.” [Michael] O’Connor Clarke called Filemobile a standout player in a crowded market because of its “breadth of solution offering, the flexibility of the UI, the quality of the analytics and the availability of functional APIs.” [Krista] Napier highlighted brand management: “Filemobile’s solution enables brand management with editing tools to let customers moderate their media services and approve and deny content, so they can protect their brands while simultaneously extending themselves to find and engage customers.”

Read the full article at backbonemag.com

Filemobile Filemobile

As some of you know, I am an admitted Blackberry addict. It wasn’t too bad until I got the Bold 9000. This is the next best thing to a laptop, and in my opinion, kills the iPhone if you like to type. The downside is have to talk with a toaster up against you face, but that the price of admission (oh, and $250 bucks).

Then I installed Viigo, and TwitterBerry and my BB really turned into the “adult soother”. If you haven’t tried Viigo for your mobile phone, then stop reading this and install it. Viigo must be an excellent company because they beat my company, Filemobile for the honour of the Canadian New Media Awards Most Promising Company of the Year, for which we and B5 Media were also nominated. Congratulations, by the way!

I very frequently, after reading an article, like to send it to potentially interested parties. Since email is so 1900’s, I prefer to tweet my URLs. I can’t do this directly, and have to go through some ass-pain to get the URL (especially the Google reader feeds), copy it, and paste it into my Twitterberry. In fact, it completely discourages the action.

So I sent a feature request to Viigo via their feedback function in the app to allow me to send articles to Twitterberry in the same way as native BB apps do. I got a friendly, “Thanks for your feedback!” email. I then tweeted the fact that I made a feature request. I got a response from Matt Bogart via Twitter:

Ability to use #Viigo as your mobile Twitter app is close at hand. Send articles, updates, replies and more directly!

For those of us who read a lot of articles, and like to tweet URLs, this will be extremely cool!

I am now following Matt, and plan to have that upgrade installed as soon as its available. Hopefully, their Ops team will have there servers ready for the load….

Media Technology, Social Media bold 9000, CNMA, Filemobile, twitter, twitterberry, viigo

This is a followup to my previous post Moving Beyond UGC.

In that post, I discussed that user can participate to the creative world not only by authoring content, but also creating playlists of pro content (UGP – User Generated Programming) or presenting it in their own way (UDP – User Distributed Programming).

The CBC recently launched Rogers Hockey Night MashUp, where users can browse a massive gallery of NHL clips and fly them into a very Flashy online video editor.  This solution was delivered via a technology partnership between Filemobile and IndusBlue.

User-Edited Content

Using this set of tools, Joe can now assemble his favourite videos clips, add music tracks, and then publish his “creation” to a gallery, where it can be picked, panned, rated and shared by the masses.  Future versions will include the ability to add voice-overs and actual user-generated content to the timeline.

This adds an interesting balance between professional, high quality content and personalized content.  Users are engaging with the content brand as well as the sponsor, and feel compelled to share their creations on their networks.  Time-on-site is higher than anything I’ve seen, and bounce rates are rock-bottom.  Add in pre and post roll video, and you have an impression bonanza.

Filemobile, Media Technology, Social Media CBC, Filemobile, IndusBlue, UGC, User-distributed Programming

This my latest film. Filemobile is nominated for Most Promising Company of the Year for the Canadian New Media Awards!

Filemobile Filemobile, film

Using the Mediafactory user-generated content whitelabel product, CTV Digital has rolled out Last Chance Online Auditions for the hugely successful Canadian Idol. For the first time in North America, any eligible contestant with access to a computer can have their chance at a Golden Ticket.

Check out the press release from CTV…

This is my audition! Why not leave a comment?

Filemobile, Media Technology, Social Media CTV, Filemobile, social, UGC