I attended the SXSW Interactive Conference in Austin, Texas last week. I was very unfortunately unable to attend the music portion of the festival, but from what I hear it was more doom, gloom and whining from the major labels. CD sales are down again this year.
I do feel for the artist that simply must accept that people, probably their fans, are stealing their music. I would probably be pissed off too.
Some people within and without the music business argue that giving away your music for free is great publicity. I couldn’t agree more, but the fact is, artists have no choice. There is a big difference between giving and taking.
So I say “give it”. Give all the studio recordings away. It’s over. Let it go.
Stop trying to sell your marketing. Read more…
Digital Music, Filemobile, Media Technology, Online Advertising, Social Media
fan club, Filemobile, free music, labels, marketing, serj tankian, video
In support of the new show “No Opportunity Wasted”, the CBC called on Filemobile to provide a turn-key UGC site.
The microsite is called “Connect NOW!” and encourages fans of the show to gather and share photos, videos and “Life Lists”.
Check it out at: http://www.cbc.ca/now

Filemobile, Social Media
CBC, Filemobile, UGC, user generated content

We are live!
Filemobile has launched the latest version of MuchMusic’s ShowMeYours.TV!!
I uploaded this picture directly from the site. You can also upload content with you mobile phone. Cool.
http://www.showmeyours.tv
Filemobile, Social Media
Filemobile, mobile, Muchmusic, UGC, user generated content
My wife Cindy and I have just moved into our new apartment in Toronto. We aren’t even unpacked and I am starting a new contract this Monday morning.
My new employer is Filemobile, a social networking platform and CMS technology company that is truly Web 2.0 savvy.
FileMobile was recently featured on the highly influential tech news-maker blog, TechCrunch.
TechCrunch founder Michael Arrington was recently described in Wired Magazine as “being among the most influential — and quite possibly the richest — business writers in Silicon Valley.”
This was a very good sign indeed for the King West Village startup whose client list includes the iconic Canadian media companies MuchMusic and CBC.
My blog will continue to focus on new media companies, ideas, trends, entertainment and all manner of things that interest me and hopefully others in and out of the media business.
Personal
CBC, Filemobile, Michael Arrington, Muchmusic, networking, new media, social, TechCrunch, Toronto