Unlikely Engagement
CBC’s Hockey Anthem challenge is a contest searching for a song to replace the long-standing Hockey Night in Canada theme.
Since this campaign is built upon Filemobile’s Mediafactory platform, a number of “Engagement” factors can be measured, such as views, shares, digs, ratings, comments, etc…
A great article about this type of engagement, and how some are proposing to synthesize these metrics, is Terms of Engagement: Measuring the Active Consumer, by Mark Ghuneim.
One might assume, that the cream would rise to the top and the most engaging song would indeed be the finest piece of music submitted. I’m happy to say, that this clearly the case with Logan Aube’s opus entitled Hockey Scores. The statistics and comments speak for themselves: Canadians have a very odd sense of humour.
