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	<title>jambrose.com &#187; Google</title>
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		<title>Gooble and YouTube have the right idea&#8230;.</title>
		<link>http://www.jambrose.ca/gooble-and-youtube-have-the-right-idea/</link>
		<comments>http://www.jambrose.ca/gooble-and-youtube-have-the-right-idea/#comments</comments>
		<pubDate>Wed, 29 Aug 2007 23:14:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Interactive Strategy]]></category>
		<category><![CDATA[Media Technology]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[video overlays]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.jambrose.ca/?p=5</guid>
		<description><![CDATA[As a follow up to my last post of how clueless some companies can be, it looks like tech darling Google is using it&#8217;s head again. The use of overlay ads on YouTube could be the next big gold-mine for the massively valued Google (GOOG). Instead of that new plasma TV, perhaps you should buy ]]></description>
			<content:encoded><![CDATA[<p>As a follow up to my last post of how clueless some companies can be, it looks like tech darling Google is using it&#8217;s head again.</p>
<p>The use of overlay ads on YouTube could be the next big gold-mine for the massively valued Google (<a href="http://www.googlestockquote.com/">GOOG</a>). Instead of that new plasma TV, perhaps you should buy 3 shares.</p>
<p><span style="font-style: italic">&#8220;Ads need to provide value to the user community,&#8221; said Eileen Naughton, Google&#8217;s director of media platforms. &#8220;We&#8217;ve proved over and over again on Google that ads are really useful information when users raise their hands and engage with them.&#8221; (<a href="http://edition.cnn.com/2007/TECH/biztech/08/22/youtube.advertising.ap/index.html">AP</a>)</span></p>
<p>Well said.<span style="font-style: italic"><br />
</span></p>
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