Record Labels as Digital Agencies
I attended the SXSW Interactive Conference in Austin, Texas last week. I was very unfortunately unable to attend the music portion of the festival, but from what I hear it was more doom, gloom and whining from the major labels. CD sales are down again this year.
I do feel for the artist that simply must accept that people, probably their fans, are stealing their music. I would probably be pissed off too.
Some people within and without the music business argue that giving away your music for free is great publicity. I couldn’t agree more, but the fact is, artists have no choice. There is a big difference between giving and taking.
So I say “give it”. Give all the studio recordings away. It’s over. Let it go.
Stop trying to sell your marketing. Read more…
Digital Music, Filemobile, Media Technology, Online Advertising, Social Media
