Posts Tagged ‘marketing’

Expedia has a lot of time on their hands!

By jambrose | Lighter Side, Social Media

This is the first blog post I have had time to do in the last 1.5 months.  If I worked at Expedia, I could have designed and built an entire website and produced two videos as a joke. Honestly though, a great viral marketing campaign!

Record Labels as Digital Agencies

By jambrose | Digital Music, Filemobile, Interactive Strategy, Media Technology, Social Media

I attended the SXSW Interactive Conference in Austin, Texas last week. I was very unfortunately unable to attend the music portion of the festival, but from what I hear it was more doom, gloom and whining from the major labels. CD sales are down again this year. I do feel for the artist that simply

Digital Music Intermediation Part 6

By jambrose | Digital Music, Interactive Strategy, Media Technology, Social Media

In describing the “Virtual Value Chain”, the authors of “The Move to Artist-Led Online Music Distribution: Explaining Structural Changes in the Digital Music Market”(2005) claim that “the emerging digital music market supports dramatically reduced production and distribution costs”. Since the same recording is used for both physical and digital distribution, recording costs stay the same.