This is the first blog post I have had time to do in the last 1.5 months. If I worked at Expedia, I could have designed and built an entire website and produced two videos as a joke.
Honestly though, a great viral marketing campaign!
I attended the SXSW Interactive Conference in Austin, Texas last week. I was very unfortunately unable to attend the music portion of the festival, but from what I hear it was more doom, gloom and whining from the major labels. CD sales are down again this year.
I do feel for the artist that simply must accept that people, probably their fans, are stealing their music. I would probably be pissed off too.
Some people within and without the music business argue that giving away your music for free is great publicity. I couldn’t agree more, but the fact is, artists have no choice. There is a big difference between giving and taking.
So I say “give it”. Give all the studio recordings away. It’s over. Let it go.
Stop trying to sell your marketing. Read more…
Digital Music, Filemobile, Media Technology, Online Advertising, Social Media
In describing the “Virtual Value Chain”, the authors of “The Move to Artist-Led Online Music Distribution: Explaining Structural Changes in the Digital Music Market”(2005) claim that “the emerging digital music market supports dramatically reduced production and distribution costs”. Since the same recording is used for both physical and digital distribution, recording costs stay the same. According to the RIAA, “there are many factors that go into the overall cost of a CD — and the plastic it’s pressed on, is among the least significant. CD manufacturing costs may be lower, but it takes more money than ever before to put out a new recording”(RIAA, 2003). Read more…
Digital Music, Media Technology, Online Advertising, Social Media
