At Filemobile, I manage the deployment of a number of UGC contests. People upload pictures, videos of things they like, explain themselves to a webcam or write a story in order to be considered for a prize. It’s pretty straight forward until you have to pick a winner. You could go with a random
Nine Inch Nails just release their new album The Slip as a %100 free download. I might go so far as to say it is a %110 free download, given the extremely open set of formats it which it is available: High-quality MP3s (87 mb) – encoded with LAME at V0, fully tagged. FLAC lossless
In the process of media sales, there comes a time when the deal needs to be sweetened, and some sizzle is required to excite an otherwise conservative brand into aligning with a broadcast product. An example of a deal might be a TV spot against a weekly seasonal show that appeals to the brand’s target
An update from a previous post: Unlikely Engagement
This is a followup to my previous post Moving Beyond UGC. In that post, I discussed that user can participate to the creative world not only by authoring content, but also creating playlists of pro content (UGP – User Generated Programming) or presenting it in their own way (UDP – User Distributed Programming). The CBC