CBC’s Hockey Anthem challenge is a contest searching for a song to replace the long-standing Hockey Night in Canada theme. Since this campaign is built upon Filemobile’s Mediafactory platform, a number of “Engagement” factors can be measured, such as views, shares, digs, ratings, comments, etc… A great article about this type of engagement, and how
Using the Mediafactory user-generated content whitelabel product, CTV Digital has rolled out Last Chance Online Auditions for the hugely successful Canadian Idol. For the first time in North America, any eligible contestant with access to a computer can have their chance at a Golden Ticket. Check out the press release from CTV… This is my
“What other roles can users fill within the communications value chain besides that of content producers?” The value of users creating content is that your customers can be participants, and interact with your message instead of just being spectators. With a well-considered moderation plan, this user-generated content (UGC) can create brand credibility via public advocacy.
In support of the new show “No Opportunity Wasted”, the CBC called on Filemobile to provide a turn-key UGC site. The microsite is called “Connect NOW!” and encourages fans of the show to gather and share photos, videos and “Life Lists”. Check it out at: http://www.cbc.ca/now
We are live! Filemobile has launched the latest version of MuchMusic’s ShowMeYours.TV!! I uploaded this picture directly from the site. You can also upload content with you mobile phone. Cool. http://www.showmeyours.tv