CBC’s Hockey Anthem challenge is a contest searching for a song to replace the long-standing Hockey Night in Canada theme.
Since this campaign is built upon Filemobile’s Mediafactory platform, a number of “Engagement” factors can be measured, such as views, shares, digs, ratings, comments, etc…
A great article about this type of engagement, and how some are proposing to synthesize these metrics, is Terms of Engagement: Measuring the Active Consumer, by Mark Ghuneim.
One might assume, that the cream would rise to the top and the most engaging song would indeed be the finest piece of music submitted. I’m happy to say, that this clearly the case with Logan Aube’s opus entitled Hockey Scores. The statistics and comments speak for themselves: Canadians have a very odd sense of humour.
Filemobile, Social Media
CBC, engagement, Filmobile, UGC, viral
Using the Mediafactory user-generated content whitelabel product, CTV Digital has rolled out Last Chance Online Auditions for the hugely successful Canadian Idol. For the first time in North America, any eligible contestant with access to a computer can have their chance at a Golden Ticket.
Check out the press release from CTV…
This is my audition! Why not leave a comment?
Filemobile, Media Technology, Social Media
CTV, Filemobile, social, UGC
“What other roles can users fill within the communications value chain besides that of content producers?”
The value of users creating content is that your customers can be participants, and interact with your message instead of just being spectators. With a well-considered moderation plan, this user-generated content (UGC) can create brand credibility via public advocacy.
Case in point: CBC’s Hockey Night in Canada presents Bring Home the Stanley Cup.
Videos posted by hockey fans (particularly the finalists – currently posted from last year’s campaign) display passion for the game of hockey, the history of the NHL and Stanley Cup, family values and national unity. What better messages for Canada’s National broadcaster, a network for the people and of the people (via tax dollars), and the National Hockey League, striving to present family-friendly entertainment to an ever-fickle, globalized consumer? The winning videos are even shown during a HNIC broadcast.
Although this is a great example of brand-focused, successful UGC campaign, most user-generated content is just plain bad. Read more…
Filemobile, Media Technology, Online Advertising, Social Media
advocacy, UDP, UGC, UGP, value-chain, viral, widgets
In support of the new show “No Opportunity Wasted”, the CBC called on Filemobile to provide a turn-key UGC site.
The microsite is called “Connect NOW!” and encourages fans of the show to gather and share photos, videos and “Life Lists”.
Check it out at: http://www.cbc.ca/now
Filemobile, Social Media
CBC, Filemobile, UGC, user generated content
We are live!
Filemobile has launched the latest version of MuchMusic’s ShowMeYours.TV!!
I uploaded this picture directly from the site. You can also upload content with you mobile phone. Cool.
http://www.showmeyours.tv
Filemobile, Social Media
Filemobile, mobile, Muchmusic, UGC, user generated content
