You won’t hear me complain about the price of a movie ticket.
At one point in my life, I was a home theatre enthusiast. While I am an audio engineer by training and consider myself an audiophile, I now live in a small apartment with an even smaller baby, so loud in the living room is not going to happen.
Even should these circumstances change, I don’t think I would bother dropping the money on building my own system, because the AMC Enhanced Theatre Experience is on par with going out to a rock concert… almost.
Last night I went to see Star Trek. In my opinion, the may be the most near-perfect science fiction film of all time. I have my critiques, but this is not a movie review blog. I do talk about media and technology, and holy crap, this movie was an earth-shaking, eye-popping, ear bleeding supernova of an event.
Check out this pic I grabbed before the trailers started:
The surround sound was dizzyingly spacial but not distracting (credit to the mix engineer)
There was no distortion, ever. Even at deafening volume. This system clearly has boom to spare.
Super smooth low end, even an inaudible infrasonic note that shakes you in your seat. Credit the 57,000 Watts to push this kind of power.
The highs were never piercing. Credit the placement of 11 speakers for not having to throw sound over a distance.
The picture was amazing. The $115,000, 250lb Sony 4k projector sprayed a gigantic and crystal clear picture; the contrast and colour were phenomenal. My friend commented that he could notice the low refresh rate compared to his new 240Hz display at home.
In a world of over-promise and under-deliver, the AMC Enhanced Theatre Experience kicked my ass, and I can’t wait to go to the theatre again.
This week, we delivered a video wall with the capability of being installed and distributed by users on social networks and blogs for the Canadian Idol Last Chance Online Auditions website! Posting videos in Facebook or MySpace is no big deal, but when sharing is combined with the Mediafactory, our clients can now effectively program users homepages. CTV uses a “saved search” collection that is constantly updated with the latest submission to the website. This content is updated in real time, and all deployed widgets reflect the contents of the collection. At any time, CTV can change the content of an installed video wall.
With the addition of a call-to-action in the widget, you can now extend your brand and drive traffic back to the mothership. Did we mention we record all stats including views, geo and sources? Nice!
Click on the share button and install on your profile!
I’m sure this is not the first time in the world, but it is the first time for Filemobile. Video spam!
This marketing genius doesn’t know how to encode video properly, and doesn’t feel that the name of the city is important, but check out that audio quality.Get ready for the next wave of pain-in-the-ass marketing!
I attended the SXSW Interactive Conference in Austin, Texas last week. I was very unfortunately unable to attend the music portion of the festival, but from what I hear it was more doom, gloom and whining from the major labels. CD sales are down again this year.
I do feel for the artist that simply must accept that people, probably their fans, are stealing their music. I would probably be pissed off too.
Some people within and without the music business argue that giving away your music for free is great publicity. I couldn’t agree more, but the fact is, artists have no choice. There is a big difference between giving and taking.
So I say “give it”. Give all the studio recordings away. It’s over. Let it go.
