Posts Tagged ‘viral’

Expedia has a lot of time on their hands!

By jambrose | Lighter Side, Social Media

This is the first blog post I have had time to do in the last 1.5 months.  If I worked at Expedia, I could have designed and built an entire website and produced two videos as a joke. Honestly though, a great viral marketing campaign!

Unlikely Engagement

By jambrose | Filemobile, Social Media

CBC’s Hockey Anthem challenge is a contest searching for a song to replace the long-standing Hockey Night in Canada theme.   Since this campaign is built upon Filemobile’s Mediafactory platform, a number of “Engagement” factors can be measured, such as views, shares, digs, ratings, comments, etc… A great article about this type of engagement, and how

Filemobile Launches Idol Viral Widget

By jambrose | Filemobile, Media Technology, Social Media

This week, we delivered a video wall with the capability of being installed and distributed by users on social networks and blogs for the Canadian Idol Last Chance Online Auditions website! Posting videos in Facebook or MySpace is no big deal, but when sharing is combined with the Mediafactory, our clients can now effectively program

Moving Beyond UGC

By jambrose | Filemobile, Interactive Strategy, Media Technology, Social Media

“What other roles can users fill within the communications value chain besides that of content producers?” The value of users creating content is that your customers can be participants, and interact with your message instead of just being spectators. With a well-considered moderation plan, this user-generated content (UGC) can create brand credibility via public advocacy.

Digital Music Intermediation Part 6

By jambrose | Digital Music, Interactive Strategy, Media Technology, Social Media

In describing the “Virtual Value Chain”, the authors of “The Move to Artist-Led Online Music Distribution: Explaining Structural Changes in the Digital Music Market”(2005) claim that “the emerging digital music market supports dramatically reduced production and distribution costs”. Since the same recording is used for both physical and digital distribution, recording costs stay the same.