Unlikely Engagement
jambrose | Filemobile, Social Media10 Jul 2008
CBC’s Hockey Anthem challenge is a contest searching for a song to replace the long-standing Hockey Night in Canada theme.
Since this campaign is built upon Filemobile’s Mediafactory platform, a number of “Engagement” factors can be measured, such as views, shares, digs, ratings, comments, etc…
A great article about this type of engagement, and how some are proposing to synthesize these metrics, is Terms of Engagement: Measuring the Active Consumer, by Mark Ghuneim.
One might assume, that the cream would rise to the top and the most engaging song would indeed be the finest piece of music submitted. I’m happy to say, that this clearly the case with Logan Aube‘s opus entitled Hockey Scores. The statistics and comments speak for themselves: Canadians have a very odd sense of humour.
Tags: CBC, engagement, Filmobile, UGC, viral
That track KILLED it.
CBC could really turn some heads if they went with this.
Thanks for writing this entry! I appreciate you taking the time to showcase my work.
Unfortunately, the CBC has decided to take my entry down for unknown reasons. We are trying to find the reasoning behind this, and I will let you all know what happens next!
I work for the technology company providing the platform, and have no connection to moderation.
I thought it was funny, and that’s all I know.
Cheers
Don’t worry, the theme has been put back up after the letters of support were sent. I didn’t think you did have anything to do with moderation, sorry if you thought I was taking it that way!
Not at all, just wanted to be
diplomaticspared the ire of the S.A. crowd! Glad to hear it worked out.Other coverage:
http://www.sykografix.com/
http://torontoist.com/2008/07/logan_aubes_hockey_night_theme.php
http://sports.yahoo.com/nhl/blog/puck_daddy/post/What-if-30-seconds-of-cats-meowing-and-babies-cr?urn=nhl,94328
http://digg.com/hockey/Canadian_Hockey_s_next_anthem_time_to_vote
http://www.facebook.com/group.php?gid=29159320319
http://www.youtube.com/watch?v=VbZMnF1VNlE
http://www.youtube.com/watch?v=smuMVMDDeK8
http://forums.somethingawful.com/showthread.php?threadid=2899124&userid=0&perpage=40&pagenumber=1
[...] sports blogs are covering this interesting development of an obvious joke that is going horribly wrong. Freeping does [...]
Clearly, this must win.
I think it would be great if they at least use the track for the “hockey goof up of the day” in each game, at least as tribute. If the song was absolutely completely without merit, it would not be as popular as it is. Sure it’s a horrible song, but maybe it could be used fairly in the broadcast when a player is the “idiot of the game” or some nonsense.
Oh you Canadians!!
I personally like this Hocky Night In Canada Anthem Entry:
http://anthemchallenge.cbc.ca/mediadetail/326896
[...] An update from a previous post: Unlikely Engagement [...]