Unlikely Engagement

CBC’s Hockey Anthem challenge is a contest searching for a song to replace the long-standing Hockey Night in Canada theme.  

Since this campaign is built upon Filemobile’s Mediafactory platform, a number of “Engagement” factors can be measured, such as views, shares, digs, ratings, comments, etc…

A great article about this type of engagement, and how some are proposing to synthesize these metrics, is Terms of Engagement: Measuring the Active Consumer, by Mark Ghuneim.

One might assume, that the cream would rise to the top and the most engaging song  would indeed be the finest piece of music submitted.  I’m happy to say, that this clearly the case with Logan Aube‘s opus entitled Hockey Scores. The statistics and comments speak for themselves:  Canadians have a very odd sense of humour. 

11 thoughts on “Unlikely Engagement”

  1. Thanks for writing this entry! I appreciate you taking the time to showcase my work.

    Unfortunately, the CBC has decided to take my entry down for unknown reasons. We are trying to find the reasoning behind this, and I will let you all know what happens next!

  2. I work for the technology company providing the platform, and have no connection to moderation.

    I thought it was funny, and that’s all I know.

    Cheers ;)

  3. Don’t worry, the theme has been put back up after the letters of support were sent. I didn’t think you did have anything to do with moderation, sorry if you thought I was taking it that way!

  4. I think it would be great if they at least use the track for the “hockey goof up of the day” in each game, at least as tribute. If the song was absolutely completely without merit, it would not be as popular as it is. Sure it’s a horrible song, but maybe it could be used fairly in the broadcast when a player is the “idiot of the game” or some nonsense.

    Oh you Canadians!!

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